European football clubs pay enormous attention to their Chinese fanbase.
SHOW MI supports them by going behind the scenes, onto the pitch and into the
dugout, to deliver a unique inside view to all the action in the clubs and beyond.
We cover the biggest competitions:
A lot of companies around the world are attracted to the Chinese market and are exploring ways to
grow their business exposure in China.For many of these companies, the association with a sports
channel such as SHOW MI will be very beneficial in growing their brand quickly.SHOW MI’s huge
Chinese fanbase can be activated and engaged to support a multitude of campaign strategies
1. ACCESS TO
OUR VAST AUDIENCE
Our audience is hungry for football content and news! Over time, we have learned how to tactfully leverage our audience and we are able to strategically distribute our own and partners’ material, so that it is viewed by millions.
3. CHINA STRATEGY
FOR CLUBS
Over the last 4 years we have worked with a number of Football Clubs to develop their strategy in China. In some cases, building strong fan audiences are a priority. In other instances, we have promoted their foreign tours, hosted digital and live events and facilitated access to commercial, sports and government decision-makers in China.
2. BRAND BUILDING
FOR CLIENTS
Developing a presence in China takes time. We carefully develop long-term strategies for our clients then deploy a tactical approach to brand building, combining in-market events, with on-air promotions & media partnerships.
4. FACILITATING CHINESE
EXPOSURE ABROAD
We have the UK’s Department of Trade and Industry as a client and we work for FIFA on digital content development. Building bridges with the West, we also facilitate cooperation between Chinese and Western companies.
