The popularity of the big names in the sport is unprecedented,
IMPACT FOR THE PLAYERS
WE GROW THE FAN BASE OF ATHLETES TO
INCREASE THEIR COMMERCIAL VALUES
SHOW MI helps athletes increase their audience and fan base in China by promoting and boosting audiences on their existing social media platforms. For players new to China, SHOW MI can help create and nurture a China-specific social media strategy from scratch across all of China’s most important social media channels.
Developing a digital presence and image in China takes time. We carefully develop long-term strategies for our clients and then deploy a tactical approach to brand building, often combining it with in-market events, on-air promotions and media partnerships to maximise the commercial potential for our athletes.
VIDEO PRODUCTION
& DIGITAL DISTRIBUTION
We provide a range of specific services:
1. Professional award-winning editing and post-production by internationally recognised teams that create content in a style that suits the taste of Chinese audiences.
2. Experienced crews ready to film when content is needed, regardless of whether it is for a big Chinese summer tour or a unique one-on-one interview.
3. Optimisation of Chinese social media channels by actively managing all of the audience interaction and promoting each post with earned, owned, and borrowed media.
4. Boosting viewing figures by posting and promoting our players’ content across all of our own SHOWMI channels (viewed by 15+ million Chinese football fans every month).
5. Development of long-term China strategies that deliver brand value and significant commercial return.
WHAT WE CAN ACCOMPLISH
❖ China is football’s fastest growing market - with 320m fans!
❖ Chinese fans are less tribal and follow their favourite players.
❖ All the main European league are now back in Chinese primetime.
China offers unrivalled opportunities!
Chinese fans are:
Less tribal and follow their favourite players.
True digital natives and expect all interaction to happen online.
Willingly to buy merchandise and transact with their players online.
Hugely appreciative of players that recognise their presence with Chinese-specific content.
Small investment in time, yields big rewards!
Chinese digital platforms quickly build loyal fan-fraternities that are really passionate about their players.
A sophisticated digital infrastructure turns fan-interest into a fee-paying community.
Commercial success is not dependent on players being in China.
Chinese sponsors and brands put digital activation at the core of their campaign plans.
