WHO WE ARE
In 2019 we launched SHOW MI a revolutionary omni-channel platform. Today SHOW MI is China largest Digital Football Platform created specifically for Chinese football fans.
Over 4 short years, the channel has racked up more than 500 million views, with 4 million passionate Chinese football fans now tuning in every week!
SHOW MI is growing faster day after day.
Clubs, Players, Brands and Sponsors all love us!
2.3M
SUBSCRIBERS/FOLLOWERS
15M+
MONTHLY UNIQUE VIEWS
500M+
TOTAL VIEWS
OUR MISSION
SHOW MI is on a journey to put Chinese fans at the heart of Football!
In doing so, our ambition is to become one of the most dominant forces in Chinese football, providing
Western clubs, brands and partners unrivalled access to the fastest growing football market in the world.
DOMINANT IN CHINESE
DIGITAL FOOTBALL MEDIA
Over the last 4 years, we have helped clubs, players, sponsors and national football organisations create visibility and build their businesses in the world’s largest football market.
We know what Chinese football supporters care about and engage with them on an hourly basis. With this insight and access to millions of fans, we can tailor strategies that quickly build up a fan base and deliver commercial returns. Going behind the scenes, onto the pitch and into the dugout, SHOW MI delivers a unique inside view to all of the action in the world of football.
CHANNEL & PLATFORM RELATIONSHIPS
There are 10 platforms and outlets that are essential for a football
club in delivering a cohesive digital distribution platform in China:
